Creative Marketing Professional
Transcending Marketing Performance & Creativity
Transcending Marketing Performance & Creativity
Dane Peterson is a driven and accomplished Marketing Executive, holding a Master’s degree and boasting over 15 years of experience as a Chief Marketing Officer across diverse industries. With a strong foundation in both brand and performance-focused marketing, I've led highly efficient lead acquisition programs, ranging from small-scale initiatives to large-scale digital marketing campaigns with budgets spanning $30K to $25M. My expertise lies in optimizing strategies for LTV, ROI, and ROAS, consistently expanding patient populations and driving revenue growth through data-driven marketing techniques. Throughout my career, I've spearheaded rapid-growth start-ups, orchestrating remarkable growth and realizing over 500% revenue growth within just 5 years. Noteworthy achievements include crafting impactful digital marketing strategies for twelve esteemed brands and implementing advanced marketing metrics tracking systems, resulting in significant annual savings.
Beyond the healthcare sector, I've applied my marketing prowess to a variety of industries, including home inspection, lighting, dentistry, and construction contracting. My hands-on experience as a creative digital marketing professional has equipped me with a diverse set of transferable skills, enabling me to thrive in dynamic and challenging environments.
On a personal note, I'm an avid sports enthusiast, having competed in hockey, football, and baseball in my youth. Nowadays, I enjoy playing kickball and golf, relishing Florida's beautiful weather whenever possible. Cooking is another passion of mine, and you'll often find me donning my personalized apron, affectionately dubbed "Chef-Boy-R-Dane," as I whip up culinary delights for friends and family. Music and movies are integral parts of my downtime, reflecting my eclectic taste and penchant for trivia.
My greatest personal attributes include a strong sense of initiative and a proactive approach to problem-solving. I am known for my ability to work well under pressure and meet tight deadlines, demonstrating a high level of organizational and time management skills. Additionally, my effective communication skills and collaborative natur
My greatest personal attributes include a strong sense of initiative and a proactive approach to problem-solving. I am known for my ability to work well under pressure and meet tight deadlines, demonstrating a high level of organizational and time management skills. Additionally, my effective communication skills and collaborative nature contribute to building positive working relationships with colleagues. I am adaptable, quick to learn, and committed to maintaining a positive and productive work environment. These attributes, combined with my dedication to continuous improvement, make me well-suited to contribute to the success of your team and the goals of the company.
At my core, dedication, motivation, dependability, confidence, and innovation encapsulate the essence of who I am. I approach every task with unwavering dedication, committing myself wholeheartedly to achieving excellence. Motivation fuels my relentless pursuit of goals, driving me to surpass expectations and continuously seek improveme
At my core, dedication, motivation, dependability, confidence, and innovation encapsulate the essence of who I am. I approach every task with unwavering dedication, committing myself wholeheartedly to achieving excellence. Motivation fuels my relentless pursuit of goals, driving me to surpass expectations and continuously seek improvement. Dependability is the cornerstone of my character—I pride myself on being someone others can consistently rely on. Confidence infuses my actions, enabling me to tackle challenges with a positive mindset and a belief in my abilities. Furthermore, innovation is a guiding force, inspiring me to think creatively and find inventive solutions to problems. These attributes form the foundation of my work ethic, reflecting a steadfast commitment to personal and professional growth, an unyielding reliability, a confident approach to challenges, and an innovative spirit that defines my approach to any endeavor.
What motivates me is a deep passion for personal growth, continuous learning, and the pursuit of meaningful achievements. I thrive on challenging myself to exceed expectations and set new milestones in both my personal and professional life. The opportunity to contribute to a team's success and to make a positive impact drives me each da
What motivates me is a deep passion for personal growth, continuous learning, and the pursuit of meaningful achievements. I thrive on challenging myself to exceed expectations and set new milestones in both my personal and professional life. The opportunity to contribute to a team's success and to make a positive impact drives me each day. Moreover, the prospect of cultivating strong personal relationships, whether in a professional setting or within my community, is a powerful motivator. I find fulfillment in collaborating with diverse individuals, learning from their experiences, and collectively working towards shared goals. This blend of personal and professional motivation creates a dynamic force that propels me to strive for excellence, fostering a sense of accomplishment and fulfillment in all aspects of life.
I wrote and choreographed this 60 second television spot.
A sample of the video the testimonials created. This is one of many.
Public introduction to Harmony Ridge Recovery Center.
A walk through the facility in West Virginia
Earning a Master’s and an accomplished creative marketing executive, I bring over 15 years of expertise as a Chief Marketing Officer in the Healthcare industry. With a proven track record of developing and managing highly efficient, small to large scale ($30K - $25M) acquisition programs optimized for LTV, ROI, or Return on Ad Spend (ROAS), CPA resulting in strategically expanding patient populations and driving revenue growth. More than 14 years experience in rapid-growth start-ups that are brand and performance-focused. Noteworthy achievements include orchestrating a remarkable census growth from 32 to 300 patients within 5 years, crafting impactful marketing strategies for 7 esteemed brands, and realizing over 500% revenue growth in 5 years through data-driven, account-based campaigns and strategies. Recognized for implementing advanced metrics tracking systems and call center platforms, I have consistently achieved significant annual savings. Renowned as a dynamic leader, I have led and inspired teams of at least 15 professionals in the areas of marketing, business development, and sales.
Master of Health Administration, (MHA)
Florida Atlantic University, Boca Raton, Florida
Bachelor of Science (BS), English
Associate of Arts (AA), History
Associate of Applied Science, (AAS) Architecture
Ferris State University, Big Rapids, Michigan
Digital Marketing Certification
Florida Atlantic University
Google Ads Search Certification
Lean Six Sigma Green Belt Certification
Florida Atlantic University
Assisted Living Facility Administrator Certification
Certification #: 171245049 Issued: April 13, 2024
The MacDonald Research Institute
Educators Certification - English Grades 6-12
Certification #: 1092090 07/01/2022 – 06/30/2025
State of Florida Department of Education
Human Resources for Anyone with Newly Assigned HR Responsibilities
Creative Leadership for Managers, Supervisors, and Team Leaders
How to Become a More Effective Supervisor
Fred Pryor Seminars: Career Track
Basic Life Support
American Red Cross
American College of Healthcare Executives
Marketing & Business Operations | 2021 - Present | Dane Peterson & Associates
Chief Marketing and Strategy Officer | 2019 - 2020 | Daylight Recovery Center
Chief Marketing Officer | 2016 - 2019 | Lumiere Healing Centers
Director of Marketing & Alumni Services | 2010 - 2016 | The Treatment Center of the Palm Beaches
CRM & Marketing Platforms: Salesforce, Hubspot, Zoho, Marketo, Microsoft Office, Kipu, Sunwave, TIER
Digital Marketing Tools: SEMrush, Adwords, Adcenter, Adroll, Buzzsumo, Ahrefs, Brightlocal
Communication Systems: Mitel, Five9, Call Tracking Metrics, Phone.com, Callrail, DialogTech
Social Media Management: Social Media Platforms, Hootsuite, Sprout Social
Web Development & Analytics: Wordpress, Yoast, Adobe, Moz, Google Suite, SEMrush, , GA4
Email Marketing: Constant Contact, MailChimp
User Experience Optimization: Crazy Egg, Hot Jar, Mouseflow
Graphic & Video Production: Adobe, Canva, Final Cut
Team Collaboration: Monday.com
It's been an incredible journey over my 15-year marketing career, and I'm thrilled to share a glimpse of my accomplishments with you. Creating meaningful, successful, and strategic marketing campaigns is what I am passionate about. From scriptwriting and choreography for captivating videos to directing graphic design projects, and crafting unique websites, each element represents a passion for excellence and innovation. Your visit means a lot, and I hope my portfolio showcases the dedication and creativity I bring to every project. Feel free to reach out with any questions or opportunities to collaborate.
I look forward to connecting with you to discuss your objectives and wants!
I want to know more about your organization's marketing needs. Send me a message!
Mon | 08:00 am – 06:00 pm | |
Tue | 08:00 am – 06:00 pm | |
Wed | 08:00 am – 06:00 pm | |
Thu | 08:00 am – 06:00 pm | |
Fri | 08:00 am – 06:00 pm | |
Sat | By Appointment | |
Sun | By Appointment |
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